09 — Case study
All workRole
A hiring app for the film industry. Job seekers show what they can do through reels and posts; filmmakers, directors and producers hire from that. Jobs get posted, candidates apply, and the whole hiring process runs inside the app — LinkedIn-shaped, but built around showing rather than telling.
01
The problem
For the business
What was costing the business money or momentum, stated plainly.
For the people using it
What the people using it were actually struggling to do.
02
Constraints
What limited us
- Constraint that shaped the design
- Another real constraint
What we were aiming at
- Goal one
- Goal two
03
My scope
What I owned
- Designed the app individually — the whole product was mine
- Break that down — the candidate side, the hiring side, the reel-based profile
What I didn’t
- Did not write the production code
04
Research
What we found
- A finding that changed your mind
- A finding with a number behind it
Where it hurt
- Pain point
- Pain point
05
Decisions
Decision 01
The specific problem this decision solved
Chosen
What you shipped
Rejected, and why
The alternatives you considered and why each lost
Decision 02
The specific problem this decision solved
Chosen
What you shipped
Rejected, and why
The alternatives you considered and why each lost
06 — The work
02 screens
mobileScreen name — what it does, and the decision it reflects
07
What happened
Measured
- Measured change, with the before and after
Knock-on effects
- What it unlocked for the business or team
08
In hindsight
I’d do differently
- What you would do differently
What it taught me
- What this project taught you
Next — 10